T here are people who collect handbags, people who collect passport stamps, and then there are people who collect restaurants.

Zendaya and Tom Holland appear to belong to the latter group.

As the newlyweds travel the world while promoting their latest films, their culinary adventures have attracted attention for a surprisingly relatable reason: they are using Beli, a social restaurant-tracking app designed to help people remember, rank, share, and discover the places they eat.

Holland recently praised Zendaya’s restaurant instincts, describing her as adventurous with food and especially talented at finding great places to eat. He explained that Beli has become part of how they discover restaurants while traveling. Read the interview with Tom Holland.

Your Restaurant
Memory Bank

Think of Beli as a personal restaurant diary crossed with a social recommendation engine.

So, What Is Beli?

Beli allows users to keep a running record of the restaurants they have visited, rank their favorites, add notes and photos, and discover new places through friends and other diners whose tastes they trust.

Unlike a traditional restaurant-review site built around anonymous star ratings, Beli is designed around personal taste. Users compare restaurants they have visited, creating individualized rankings and recommendations that become more useful as they build their dining history. Explore Beli on the App Store.

In other words, it isn’t simply asking, “Is this restaurant good?”

It is asking, “Is this restaurant good for you?”

Why We Get It

Restaurant recommendations have become their own form of social currency. Everyone has a favorite neighborhood spot, the restaurant they refuse to reveal, or the little place they discovered on vacation and can’t stop thinking about.

Beli turns those discoveries into something tangible.

You can organize the places you’ve been, save restaurants you want to try, see where your friends are eating, and build a personal taste profile based on your own dining history. See how Beli works.

Zendaya
& Tom Holland

The app entered the celebrity conversation after Tom Holland spoke about Zendaya’s restaurant expertise and her use of Beli while traveling. For a couple constantly moving between cities and countries, a personal restaurant map suddenly makes perfect sense.

Read About Zendaya & Tom

A Culinary Odyssey

Imagine arriving in Paris and already knowing which little bistro your friend loved. Landing in Tokyo with a list of ramen spots curated by people who share your taste. Finding the perfect dinner in London without spending an hour scrolling through anonymous reviews.

That’s the fantasy behind Beli.

It transforms dining from a one-time transaction into a record of experiences—places visited, dishes remembered, recommendations exchanged, and future destinations waiting to be explored.

Visit Beli

Dining Is Social Again

One of Beli’s strongest ideas is that restaurant discovery works better when it comes through people you trust.

The platform lets users see where friends have eaten, what they loved, and how their tastes compare. Diners can also add photos, notes, favorite dishes, tags, and other details to their restaurant records. See Beli’s features.

That makes the app feel less like a review platform and more like a conversation among people who happen to love food.

Less Yelp.
More Taste.

Beli has become especially popular among younger diners who treat restaurants as part of their lifestyle and social identity. Its appeal lies in making food discovery personal, visual, and shareable.

Read the Vogue feature

It Started With Two People

Beli was created by married founders Judy Thelen and Eliot Frost, who built their relationship around exploring restaurants in New York. Their own system for keeping track of favorite restaurants eventually became the foundation for Beli.

What began as a personal way to keep track of restaurants grew into a social platform built around the idea that the best recommendations often come from people who know your taste.

The Story Behind Beli

I Love
This Idea

There is something irresistible about turning your restaurant history into a personal archive. Your favorite dinner becomes a memory. Your favorite city becomes a list. And your next great meal might be hiding inside someone else’s taste profile.

For Zendaya and Tom Holland, Beli may simply be another tool for finding great food while traveling the world.

For the rest of us, it might be the perfect excuse to finally stop saying, “Where should we eat?”—and start keeping track of the answer.