Stray Kids have achieved yet another milestone, marking their biggest sales week to date as their latest album, This & That, debuts at No. 1 on the Billboard 200. The group arrived at the top of the chart with 369,000 equivalent album units, of which 357,000 came from traditional album sales—a testament to the devoted fanbase that continues to fuel their meteoric rise.

The achievement extends an impressive streak. This & That marks Stray Kids’ ninth No. 1 album on the Billboard 200, positioning them as one of the most successful groups in the chart’s history. For a group still in the prime of their career, the consistency of their chart dominance is remarkable.

These numbers tell a story beyond simple commercial success. They reflect a global shift in music consumption, where K-pop has transcended its regional origins to become a dominant force in mainstream culture. Stray Kids stand at the center of that transformation.

The Strength of Physical Sales

What’s particularly striking about Stray Kids’ chart success is the overwhelming majority of their numbers coming from traditional album sales rather than streaming. In an era when streaming dominates music consumption metrics, the continued strength of physical sales speaks to the tangible connection between the group and their fanbase.

Fans are not simply streaming This & That—they’re purchasing physical copies, likely in multiple iterations given the group’s practice of releasing album variants. The album becomes a collectible, a tangible piece of fandom that extends beyond the digital realm.

A Record That Keeps Growing

Nine No. 1 albums represents an extraordinary achievement in an extraordinarily competitive landscape. The group’s ability to maintain chart dominance while continuing to release new music demonstrates both their creative relevance and their commercial power.

For Stray Kids, each new album release becomes not just a commercial opportunity but a validation of their position within the global music hierarchy. The question is no longer whether they will chart—it’s how high they will climb and by what margin they will win.

With This & That, Stray Kids have once again delivered a defining moment for both their career and the broader trajectory of K-pop in Western markets. The numbers don’t just matter for chart placement—they represent a cultural shift that shows no signs of slowing.